Scope: Brand strategy. Brand proposition. Visual identity. Brand packaging. Digital marketing.
House of Boë
A bold start
Boë was one of the first to create colourful flavoured gins. This innovative approach has seen the business quickly grow across the UK. In 2021, they launched a range of colourful flavoured vodkas, asking Tayburn to engage a new consumer – just as we had for gin – through social media and digital marketing.
A world of colour
Boë is all about colour. The gins and vodkas are vibrant, beautiful colourful spirits. Boë – quite literally – adds colour to your life.
We successfully launched and helped grow Boë Gin as ‘The Gin on Everyone’s Lips’ – a stylish, colourful series of campaigns tied to seasonal and social events, featuring Paloma Faith, Verity Bowditch, Ferne McCann and others.
And we’ve now positioned Boë Vodka as a drink to ‘Light Up The Night’ – working with fashion influencers (each representing one of the flavours) to create colourful stylish campaigns and engage a new audience of devotees.
A story of growth
We’ve helped drive Boë Gin to become the best selling flavoured gin from a Scottish company in the UK on-trade. And, initial feedback from customers for Boë Vodka has been incredibly positive. We'll continue to build awareness, drive engagement and deliver sales as we bring a splash of Boë colour to people's lives.
“Tayburn has been with us every step of the way – from strategy to delivery – building a clear understanding of our customers, and creating bold, engaging digital content to drive awareness and build a community of passionate Boë drinkers.”
Andrew Richardson – Director